The self, in one way or another, is a concept that pervades the education literature. Self and learning are, in fact, intertwined, with self often understood as the outcome of learning, but also as an antecedent to learning. At times in the literature, the concept of self is explicitly examined and developed; at other times, however, it is used in a manner that, at best, assumes a shared understanding with readers. In social psychology, the concept of the self, too, plays a profound role in explaining behaviours, shaping attitudes and, indeed, guiding learning. In this program of research, we examine the role of social self-concepts -- social Identities -- as students and as customers of education on subsequent learning approaches, subjective belonging, sense of entitlement, engagement, and psychological well-being.